Natural Wellness Starts Here.
“Nature has a way of healing all ills. When we connect with the natural plants we give power to that healing capacity within our own nature.”
— Swami Gananathamirtanada Giri
Nature’s Apothecary
Rooted in the serene landscapes and abundant, therapeutic herbs found in the remote areas of Nelson County, Virginia, East Flora’s body care collection is a testament to the alchemy of nature. Our line is a tribute to the healing prowess of the Blue Ridge Mountains’ native botanicals and the profound Ayurvedic herbs, each selected for their restorative properties.
At the heart of East Flora is our founder’s deep expertise in the healing arts, framing our approach to body care as more than just products, but as holistic tools for nurturing. We craft each item with the aim of harmonizing the body with nature’s intrinsic restorative capabilities, believing in the transformative power that mindful body care can have on overall wellness.
For us, the essence of body care goes beyond mere aesthetics to become a gateway to health, well-being, and living in sync with the natural world. We are guided by the conviction that the earth’s bounty is capable of profound transformation, offering essential nutrients that fortify life and wellness. Our connection to the simplicity and potency of seeds, salts, roots, clays, herbs, flowers, and fruits serves as a constant reminder to embrace a more considerate and mindful existence, in tune with the healing forces of our environment.
At East Flora, we honor the sacred journey of turning plants into nurturing care products, infusing each element with our heartfelt gratitude and intentions. Our mission is to foster a deeper connection between our customers and the natural world, reminding them of the gentle yet powerful touch of nature in every product we offer.
Our Promise
Artisanal
All of our creations are mindfully hand crafted following the 5,000 year old teachings of medicine native to India, called Ayurveda, which means ‘science of life’.
Non-toxic & Cruelty-Free
All formulations free from bleaches, dyes, artificial fragrances, synthetic preservatives, aluminium/alumina, parabens, sulfates, silicones, and petrochemicals that are often found in mass-produced skincare. We use no fillers and harvest ingredients straight from our garden to your products allowing for the highest level of freshness and quality.
Earthen Materials, Native Botanicals
We uphold our environmental responsibility and use holistic practices to minimize our footprint. We focus on plastic free and compostable materials and use herbal ingredients that are native to our bio-region.
Micro-batch
We focus on creating fresh herbal products that skip the factory or waiting in warehouses for months on end. Each product is full of vitality and life by using holistic manufacturing processes.
Handcrafted in the Virginia Countryside.
East Flora’s herbals started with a simple yearning to grow vegetables in our backyard which led us to reconnect with Mother Earth. With hands in soil and senses intoxicated by the aromas of plants, like rosemary, thyme, and lavender, in their most natural state free from artificial chemicals found in mass-produced we decided to lean in and develop a range of all-natural, aromatherapeutic, toxic-free, and 100% plant-based products. A perfect complement our holistic healing services and an avenue for encouraging self-healing in daily rituals, close to nature.
Today, we steward of a small piece of land in the Blue Ridge Mountains of Virginia, and craft body products in harmony with the land. We focus on cultivating medicine plants, pollinator and wildlife habitat creation, bee-keeping and bee preservation, as well as raising and promoting native plants. Products are crafted using our garden-grown herbs or ethically sourced ingredients that are full of freshness and life. By purchasing our products you support our garden and bee-keeping program.
Natural Wellness Services
Inspired by nature and Vedic philosophy, our uplifting and tranquil selection of comprehensive healing experiences are designed to help treat imbalance in the body and mind and encourage spiritual transformation. Treatments include harmonizing yoga and meditation, health-giving Reiki, and compassionate lifestyle guidance.
